Snapchat Premium Cost and Snapchat Plus Features: Is It Worth It?

ByShrey Kajaria Updated on:

Snapchat Plus has become a hot topic in 2025 as the app continues to grow in popularity and roll out new monetization options. What started as a simple photo-sharing platform has evolved into a dynamic space where users can connect, create, and even earn.

With millions of active users, especially among younger audiences, Snapchat is no longer just for fun; it’s now a serious player in the world of digital content.

Snapchat Plus offers added features and perks designed for different kinds of users. Creators see it as a new way to monetize exclusive content, while casual users are drawn to the customized experiences and early access tools.

As more people explore these premium options, the big question is: Are the extra features and monthly fees worth it? Let’s dive into what Snapchat Plus offers and who it’s best suited for.

What is Snapchat Plus?

Snapchat Plus is the app’s official paid subscription service. It was launched to give users access to exclusive features, experimental tools, and enhanced customization options not available to regular users.

Snapchat Plus is designed for people who want more out of the app, think power users, content creators, and those who love trying new features before everyone else. Whether you’re building a brand or just like having the newest tools, Snapchat Premium aims to make the experience more personalized and premium.

Some of the biggest draws include custom app icons, story rewatch counts, priority replies to Snap Stars, and the ability to pin a best friend. It doesn’t change how the core Snapchat works, but it adds a layer of fun and flexibility.

As of 2025, Snapchat Plus is available in many countries across North America, Europe, Asia, and other regions. The company continues to expand availability as interest grows, making it more accessible to a global audience.

Snapchat Plus Features

Snapchat Plus offers a bunch of extra features that make the app more personalized and interactive. Here’s a breakdown of the key perks you get with the subscription:

  • Custom App Icons: Want to change how the Snapchat icon looks on your home screen? Snapchat Plus lets you pick from a variety of stylish app icons to match your vibe.
  • Ghost Trails on Snap Map: This feature shows you the recent movement history of your friends, if they’ve chosen to share their location. It’s a fun way to see where they’ve been without needing to ask.
  • Story Rewatch Indicator: Curious to know who watched your story more than once? This tool tells you when someone replays your content, giving creators better insight into what’s grabbing attention.
  • Priority Story Replies: Snapchat Premium gives your replies a boost when you message Snap Stars (popular creators). Your responses show up higher in their feed, increasing your chances of being noticed.
  • Exclusive Bitmoji Backgrounds: You get access to special Bitmoji backgrounds that aren’t available to free users. These backgrounds make your profile look more unique and fun.
  • Snapchat Web Access Enhancements: Using Snapchat on your computer? Snapchat Plus unlocks extra features on the web version, perfect for multitasking or chatting while working.
  • Early Access to Experimental Features: One of the biggest perks: you get to test new tools and features before they’re officially rolled out to everyone. If you love being first in line for updates, this is for you.
  • Friend Solar System (Best Friends Badges): Snapchat ranks your top friends using a solar system theme. The closer the planet is to the sun, the closer your friendship. It’s a playful way to visualize your besties.
  • Post View Emojis and Color Themes: Customize what emoji appears when someone views your snaps, and tweak the app’s color theme to better reflect your style.

Snapchat Premium Cost

Snapchat Premium Cost in USA

In the U.S., the standard Snapchat Plus cost is $3.99 per month. You can also opt for a yearly plan at $29.99 (roughly $2.50/month).

Snapchat Premium Cost in India

In India, the standard Snapchat Plus cost is ₹49/month. You can also opt for a yearly plan at ₹499 (roughly ₹41.55/month).

Snapchat Regional Price Variations

Prices change depending on where you live. In the U.K., for instance, it’s around £3.99/month, while in India it’s priced at just ₹49/month, a fraction of the global rate.

Snapchat Discounts or Bundles

Snapchat recently introduced Lens+ at $8.99/month, which bundles the full Plus experience with hundreds of exclusive AR lenses and features. In some markets, there’s also a Platinum tier at $14.99/month that removes ads and includes all Plus and Lens+ perks.

Snapchat Free Trial Availability

Most regions offer a 7‑day free trial, allowing you to test out Snapchat Plus features before committing to a subscription.

Is Snapchat Plus Worth It?

If you’re a heavy Snapchat user, Snapchat Plus can really elevate your experience. The custom app icons, Ghost Trails, and Story Rewatch Indicator give you more ways to interact and personalize your feed.

For someone who’s on the app daily, either chatting with friends, creating content, or browsing Stories, these extras can make Snapchat feel more fun and tailored.

For fans of personalization, the ability to tweak app icons, color themes, Bitmoji backgrounds, and post-view emojis is a great draw.

If you love customizing your digital space and making your profile stand out, Plus gives you tools that the average user doesn’t have.

Early adopters and creators also get a lot of value. Early access to experimental features means you’re among the first to try new tools, and sometimes that can give content creators a competitive edge.

Plus, with Priority Story Replies, you might stand out to Snap Stars more often.

What You Don’t Get

  • Despite the upgrades, Plus does not offer an ad-free experience. You’ll still see ads in between Stories and on Discover.
  • It doesn’t unlock major new functionality, Snapchat’s core features remain the same; Plus is all about tweaks, customizations, and sneak peeks at upcoming trends.

Before You Subscribe, Consider This

  1. How often do you use Snapchat? If it’s part of your daily social routine, all the extra features can add value. But if you open the app occasionally, the upgrades might feel unnecessary.
  2. Do you value style over substance? Snapchat Plus is more about flair than fundamental improvements. If personalization matters, it’s worth it; if not, you may not miss much.
  3. Are you patient with new features? Early adopters get the best perks, but free users eventually get most features anyway, just later.
  4. Is the cost justified? Depending on your region, monthly pricing can add up over time. Compare it to how much you’ll use it and what kind of return you get (fun, convenience, early access).

If you’re a Snapchat regular looking for a bit more flair and insider access, Snapchat Plus is a solid side upgrade.

But if you’re a casual user who’s happy with the basic experience and wondering why you’re paying for notifications and colors, it might be better to skip it until something truly game-changing comes along.

How to Subscribe to Snapchat Plus

  1. Open your Snapchat app on iOS or Android.
  2. Tap your profile icon in the top-left corner to go to your profile screen.
  3. Look for the “Snapchat+” card under your Snapcode or username. Tap it.
  4. Choose your plan: monthly, six-month, or annual, then follow the prompts to complete the purchase via the App Store or Google Play Store.
  5. Enjoy your new perks immediately; custom icons, Ghost Trails, and AI lenses are unlocked right away.

How to Cancel Snapchat Plus

How to Cancel Snapchat Plus on iOS

  • Go to Settings > [YOUR NAME] > Subscriptions on your iPhone or iPad.
  • Tap Snapchat+, then hit Cancel Subscription.
  • Make sure to cancel at least 24 hours before the end of your trial or renewal to avoid being billed

How to Cancel Snapchat Plus on Android

  • Open the Google Play Store and tap your profile icon.
  • Go to Payments & subscriptions > Subscriptions.
  • Tap Snapchat+ and select Cancel subscription.
  • Follow the on‑screen instructions to confirm

Snapchat Refund Policy

  • Snapchat itself doesn’t process refunds: all billing is handled by Apple or Google.
  • You can request refunds within their systems:
    • Apple: Use the “Report a Problem” link in your receipt email or visit the App Store’s refund page.
    • Google Play: Submit a refund request via your purchase history under “Report a problem”.
  • Refunds aren’t guaranteed, and pro-rated refunds may not always be available. Apple and Google decide based on their policies.
  • You’ll retain access until the end of your current billing period, even after canceling

Quick Tips

  • Cancel at least one day before renewal to avoid being charged for the next cycle.
  • Check your receipt or account for cancellation timing and refund options.
  • If you accidentally subscribe, act fast; many users report success canceling or refunding shortly after purchase

Conclusion

Snapchat Plus gives users access to a range of fun and personalized features, like custom app icons, Ghost Trails, and Story Rewatch Indicators, all for a relatively low monthly cost.

With flexible pricing plans starting at around $3.99/month and regional variations that make it even more affordable in places like India for ₹49/month, it’s accessible for most users.

So, is Snapchat Plus worth it? If you’re a daily user who loves trying out new features or customizing your experience, the answer is yes, it’s a fun upgrade that doesn’t break the bank.

But if you only use Snapchat occasionally, the free version probably gives you everything you need.

FAQs Related to Snapchat Plus

Does Snapchat Premium give access to adult content?

No, Snapchat as a platform does not offer adult content through any official subscription. However, some users may use the term “Snapchat Premium” to sell private content independently. This is not supported or endorsed by Snapchat.

Can I use Snapchat Plus on multiple devices?

Yes, you can access Snapchat Plus on any device where you’re logged in with the same account. However, you can’t share one subscription across multiple accounts or profiles.

Is Snapchat Plus available in my country?

Snapchat+ is available in many countries including the U.S., U.K., India, Australia, and several countries in Europe and Asia. To check availability, go to your profile in the Snapchat app, if you see the Snapchat+ option, it’s available in your region.

How do I cancel Snapchat+ without being charged again?

To avoid being charged again, cancel your subscription at least 24 hours before the next billing date via your App Store (iOS) or Google Play (Android). You’ll still have access to the features until the current billing period ends.

Are there any free features similar to Snapchat Plus?

Yes, Snapchat still offers plenty of fun features like filters, Snap Map, and Bitmojis for free. Snapchat+ just adds some extra tools for those who want more customization and early access to new features.

Does Snapchat Plus remove ads?

No, Snapchat+ does not remove ads. You’ll still see ads in between Stories and on Discover, unless you upgrade to the higher-tier Platinum Snapchat, which offers an ad-free experience in select markets.

Will my friends know I use Snapchat+?

Not by default. However, Snapchat may show certain Snapchat Plus features (like the “Best Friends Solar System”) that hint at your subscription. But there’s no big public badge or announcement unless you choose to use Plus-only features that others might notice.